roasty.
Roasty was a project for brand development for a coffee bean company selling exotic specialty coffees imported from countries all around the world that are famous for their coffee beans. A minimalist logo was created with a coffee bean replacing the “o” within the name. A modern and bold font was chosen for the logo to create a contemporary look.
Although the main logo color is black (also implying to the color of pure coffee), the brand is complemented with bright colors that are mainly used in various designs to promote the overall brand. Along with the branding, packaging were also presented for coffee beans being imported from Costa Rica, Colombia, and Kenya. The packaging for the coffee bags remain consistent with the illustration and typography used.