partners in care.
Partners In Care is a foster care non-profit organization in Colorado Springs, Colorado. They were looking for a clean logo design that showcases their activity, which is providing support for foster children with mental disabilities transitioning into adulthood, and also helping and supporting for fostering families.
A dark blue color was chosen as their brand color for a professional and mature look, that is presented across all branding and print material. The trademark symbol is aligned in a circular form, that represents care and community; and the two people creating a ‘hidden’ heart symbol in the middle also reinforces the “message for care”.
This project includes a brand booklet that incorporates the proper usage suggestions for the logo, along with their selected brand font and Pantone as well as CMYK color codes for their accurate brand color. Partners in Care was also presented with a folder design that they can use to present to volunteering families with all the documentation and information they need.
Business cards, a letterhead, and an envelop was also created in this brand identity package.
The tri-fold brochure describes their activity and values, mission that they hand out to interested families. The flyer is designed to create the logo with the flaps when opened and closed.
